I.
Commercial operator
A decade selling enterprise software across APAC and Europe — SaaS, iPaaS, and on-prem. The deals tend to be long and compliance-heavy, and they only really close when the trust is there.
A personal note
Built across borders,
building for impact.
This isn't a CV, just the longer version of me. I'm Filipino, grew up in Singapore, and have spent the last decade selling software across Asia and Europe. Geneva is home for now. Most of my work has been long-cycle, compliance-heavy deals — the kind that take a while and need a lot of listening. On the side, I'm a self-taught builder shipping a workforce platform that pairs curated upskilling tracks with a vetted marketplace for flexible, skills-based work — starting in the Philippines as my way of giving back, designed to scale globally.
The through-line
Three threads,
one story.
The same instincts run through everything I do — reading rooms, translating complexity, building things that compound.
II.
Self-taught builder
Picking up the modern stack on weekends — GitHub, Cursor, Vercel, Supabase, a lot of Googling. Shipping in public, breaking things, asking better questions as I go.
III.
Giving back to the Philippines
Working on a platform that helps Filipino professionals upskill into roles people are actually hiring for, and gives younger Filipinos part-time work that builds real skills along the way.
What drives me
Markets, people, and problems with too many moving parts.
Markets
Every market has its own rhythm. Figuring out what makes a deal land in Bangkok versus Geneva versus Manila is the part of the job I don't get tired of.
People
I studied psychology and ended up in sales, which is to say I went where the conversations were. People are the thread through all of it.
Travel & culture
I've lived in Singapore, Manila, Cebu, Hong Kong, Shenzhen, Chiang Mai and Geneva. Travel isn't really an escape for me — it's how I recalibrate. It changes how I listen.
Complex problems
I'm drawn to deals and decisions with too many moving parts to brute-force. The interesting work usually sits in the messy middle.
How I work
Quiet, considered, and built for the long game.
01
Relationships first, pipeline second.
I'd rather be the person a buyer remembers a year from now than the one chasing them with a third follow-up this week. Trust compounds. Quotas don't.
02
Listen for what isn't said.
My dissertation was on the informal cues in business — the pauses, the glances, the things people don't quite say. A lot of how I sell comes from that. The objection a buyer can't put into words is usually the one that kills the deal, so I try to surface it early — gently, but on purpose.
03
Read the buying culture, not just the buyer.
A deal in Zurich doesn't look like a deal in Manila, and neither looks like one in Singapore. I try to match the pace and the formality, and pay attention to who's actually making the call — without losing track of what we're there to sell.
04
Translate complexity into clarity.
Whether it's compliance, integrations, or pricing, my job is to make the complicated thing feel simple to the person signing. If they can't explain it back to their team, we're not done.
"I've never been the loudest person in the room. I'm the one who remembers what someone said three meetings ago, and uses it to close the deal."
Life beyond work
What I spend the rest of the week on.
Mountains
Living in Geneva spoiled me. Most weekends point uphill.
Photography
I mostly photograph people and light, and the quiet bits in between.
Engaging with culture
Wherever I land, I try to find the local rhythm — the markets, the neighbourhoods, how people actually live rather than the postcard version.
Learning new things
Right now that's French, the modern web stack, and whatever rabbit hole the week pulls me into.
Trying new things
New cuisines, new routes, new tools. The quickest way to stay curious is to keep being a beginner at something.
Markets & investing
I follow markets closely and invest in ETH and a handful of blue-chip companies I actually use. Long horizon, not much noise.